REAL Got Those Vibes Group

The global feed palatability enhancers & modifiers market is experiencing steady growth, supported by increasing livestock populations, the commercialization of animal farming, and the rising importance of feed quality. These additives enhance feed acceptability by improving taste and smell, which directly impacts feed intake and animal health.

Modern livestock production is shifting towards cost-effective and sustainable solutions. As feed costs account for up to 70% of livestock production expenses, ensuring animals eat enough nutrient-rich feed is essential for profitability. Palatability enhancers help farmers reduce feed wastage and improve productivity.

The use of flavoring agents in aquaculture is gaining popularity, as certain fish species are highly sensitive to taste and smell. In poultry and swine, these additives help overcome reduced feed intake during heat stress or dietary changes.

Market expansion is also fueled by natural and plant-based additives, aligning with consumer demand for antibiotic-free and clean-label animal products. Companies are focusing on developing tailored solutions based on livestock species, life stages, and regional feed ingredient profiles.